When is Amazon Prime Day 2023? Everything we know so far

Get your wallet ready—Amazon Prime Day 2023, also called Prime Big Deal Days, is expected in the first half of October. That means you'll have several days way ahead of the holiday season to load up on exceptional discounts that are just too good to resist. It's a perfect time to score basically everything you've been eyeing.

Amazon Prime Day is typically a two-day affair, and this year, Prime Day's October celebration of savings is ripe for unbeatable deals. And don't worry—you can try a totally free Prime membership to score access to the deals (yes, you need a membership). Oh, and there's plenty of other free stuff from Amazon to take advantage of too.

Deals to shop at the Amazon Prime Day sale 2023

In addition to the expected rock bottom prices on Prime Day lightning deals, thousands of bestselling Amazon products you already know and love (or totally want) will be marked down by up to 80% off usual retail prices. It's truly the best time of the season to load up on things you need, want and plan to give as gifts.

Amazon Prime Day/Prime Big Deal Days offer rock-bottom prices for Amazon Prime members. Make sure you check out our fave Amazon Prime Day baby deals, too.

Amazon Kindle Paperwhite: At least $30 off

Get your summer reading game on with the newest Kindle Paperwhite. The 8GB model is already marked down by an impressive $30 in honor of Amazon Prime Day 2023. Scoop one up ahead of Prime Day deals if you can—these are bound to sell out.

Previous years saw the Kindle drop to way below $100 levels, so make sure you sign up for your sign up for a free 30-day trial to score your own (and free e-books).

The bestselling Zinus mattress is one the best mattress for kids on Amazon in our opinion, and an excellent choice for budget-minded adults, too. It's supportive, cool-to-the-touch, affordable and ships right to your door in a jiffy thanks to Prime. With well over 100,000 nearly-perfect Amazon ratings, it's also one of the best Amazon Prime Day 2023 sales to shop in general.

Be sure to load your cart with other bedding essentials as well, because Amazon Prime Day deals rank among the best shopping events for mattresses and linens of the year—often even better than Black Friday.

Almost all our favorite Graco car seat models are already discounted by at least $30. But guess what? Fancy rotating car seats, toddler car seats and boosters are all set to see even bigger price drops as Prime Day 2023 approaches.

Prime Day 2023 is definitely the time to stock up on baby sleep sacks, toddler pillows, weighted blankets for kids and even the best baby cribs. Must-have baby sleep essentials will be marked down in almost every subcategory.

Rumor has it our favorite Dreamland Baby weighted sleep sacks will be a rare 20% off—one of our favorite sales events.

Even the best bottles for breastfed babies are marked down for Prime Day deals 2023! That means you can scoop up single and double bundles of Como Tomo bottles in a variety of sizes and colors at up to 30% off retail. It's one of the most useful Prime Day 2023 deals for new parents.

Outdoor Activity Items: up to 60% off

The best trampolines for kids, toddler bikes (and toddler bike helmets) and even toddler water shoes are all marked down this Prime Day. And not just by a little—expect jaw-dropping discounts of up to 50% off retail on this product category. Hurry up though, because sweet deals on kids' bikes are already selling out.

Even the best backyard pizza ovens, outdoor rugs and patio chairs are discounted for Prime Day 2023. We're adding kid-friendly sand tables and sensory toys to our carts, too. It's one of the best deals on Amazon for outdoorsy families and foodies.

We're anxiously waiting for our favorite Stanley Cup-style tumbler to go on sale this Prime Day. It's already affordable and one of our favorite Amazon products, but an added discount would make it simply impossible to resist in additional colors. We expect this 40-ounce beauty to be marked below $25. It's already part of the Prime Early Access Sale.

Get a few—every Prime member needs to stay hydrated while shopping!